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Get seriously clued up about must-have email strategies, smart automations and creating stand out email content, one actionable post at a time.

Are Black Friday sales worth it in Australia?

Are Black Friday sales worth it in Australia?

You’ve probably heard of Black Friday and Cyber Monday sales, you might’ve even bought something when you’ve spotted a too-good-to-resist bargain, but is this traditional American retail shopping event really worth it in Australia, and how can email marketing play a...

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How to write a killer marketing email

How to write a killer marketing email

Figuring out how to write a killer marketing email is hard! Throw in a dislike for sounding too salesy and perhaps an aversion to receiving marketing emails yourself, and it's little wonder you don't often send emails to your audience! If you’d rather clean the top...

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A Quick Beginners Guide to Email Marketing Segmentation

A Quick Beginners Guide to Email Marketing Segmentation

There’s a lot learn about email marketing segmentation, but it would be remiss of me if we didn’t start with the 101 of segmentation! So picture this, you’re a savvy online boutique owner who has taken the time to grow their email list. Tick! Your list includes,...

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Can AI really help you write better emails?

Can AI really help you write better emails?

Before we dive into how AI can help write emails, let me just say that this post isn’t about fueling the humans-versus-machines debate. As an email marketing expert who loves helping small business owners get strategy-savvy and spice up their email copy, I’m also...

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Welcome Email Sequence: 6 Reasons Why You Need One

Welcome Email Sequence: 6 Reasons Why You Need One

You've probably heard the term 'Welcome Email Sequence' being thrown around a lot, you may even have one or two emails set up yourself... but what is a welcome email sequence and why is it important? A welcome sequence is an important part of your email marketing...

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How to keep new customers happy and coming back for more

How to keep new customers happy and coming back for more

It’s great to see all that effort you’ve put into your promotional campaigns is finally winning you new customers. High five girlfriend! Now the question is, once someone buys from you – then what do you do with them? Their shopping experience doesn’t end once they’ve...

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