Customer Experience Email Marketing
Does your email strategy serve your audience 24/7 by delivering the right content to the right people at the right time (which translates into more $$ for you) OR does it provide a patchy customer experience that fails to engage, nurture and convert?
If it’s the latter, then how you present your business on the outside may not be matching your subscriber’s expectations on the inside and it’s time for a fresh approach.
I can help you with this.
Did you know?
Strategically segmented email campaigns can increase revenue up to 760%?
Throw in targeted list growth, RFM data modelling, behaviour triggered automation, promotional campaigns and key insights to keep driving results, and you’ve got the recipe for creating a personalised and high converting customer experience – one that responds to the way customers shop and gives them exactly what they need, when they need it.
Build a strategic customer experience for your brand.
My 5-step framework builds a holistic view of your email marketing channel and is designed to work with your overarching marketing strategy.
List Growth + Segments
A successful email program starts with a well-grown list combined with smart segmentation practices to create revenue generating automation and email campaigns.
Automation marketing is the key difference between high performing ecommerce stores and those that struggle to achieve consistent monthly revenue. It’s the most personalised way to provide highly relevant content at the right time to your customers.
Campaigns + Promos
Regular emails are crucial to your marketing because they bring in revenue AND build brand awareness, they also ensure subscribers regularly hear from your brand when they’re not in an automated email experience.
Data is more than just reviewing engagement rates every once in a while, it’s about interpreting the numbers to help you make more strategic decisions around building revenue.
Using Key Insights
Understanding how to implement insights back into your email program closes the loop into the list growth and segment step. As your email marketing grows and evolves, so does your strategy.
Customer Experience Email Marketing Package
Want a strategic customer experience for your ecommerce brand? Let me help! You get:
- A complete email account audit of existing activities.
- A mapped out customer journey + content plan.
- Data cleaning and segmentation modelling.
- Email management including, copywriting, template design and set up.
- Key email flows.
- Weekly email campaigns.
- Data driven insights and recommendations for future email activities.
Pricing starts from AU$3,000 x 3 months (AU$9,000)
Frequently Asked Questions
What type of businesses would benefit from this service?
This service is for Ecommerce businesses with revenue of more than $30k per month. It’s ideal for businesses that use Shopify as their ecommerce platform.
If your ecommerce store generates less than $30k/month in revenue then you might be interested in my Email Flow Set Up Service where I set up your key marketing flows, provide unique transactional email copy and leave you with your very own email template.
Why do you need a minimum of 3 months for this service?
Building a customer experience is a marathon, not a sprint. It takes time to build, review results and optimise.
What email flows can I expect to be covered in this service?
You will get key flows: welcome nurture sequence and abandoned cart. You’ll also get browser abandonment, post order thank you, back in stock, win-back, sunset and other flows suitable for your business, e.g. replenishment.
Can I keep working with you after 3 months?
Yes. Once I’ve completed this 3-month service we can discuss your regular email program and also what I can do to keeping your flows optimised and performing at their peak.
What email platforms do you work in?
I mostly work in Klaviyo but I also support businesses that use Active Campaign and MailerLite. The process and pricing is the same.
What don’t you do?
I don’t set up your email account in your chosen platform. You need to have this fully set up and integrated with your Shopify store before I can begin work.