Email Account Audit
Let me get obsessed with your email marketing strategy starting with an email audit.
If your list isn’t falling over themselves to buy from you, and you want to give your customers less transactional interactions and more transformational experiences, then an email account audit is for you.
The good news is it’s never not too late to have an audit done, even if you’ve been in business for years.
Did you know?
People only spend an average of 10 seconds reading their emails? In that time your emails need to help them understand your message and why they should care. If they’re irrelevant or hard to scan then they’ll likely go straight to the bin.
Get an Email Account Audit
Your email audit is broken down into three steps
Includes a client collaboration session to ‘get inside your business’. Nobody knows your customers like you do and your insights help me shape your customer journey and email strategy.
After our session, I go away and carry out your email account audit.
Your easy to follow (and actionable) audit is presented to you in a one-to-one session. It includes your very own tailored strategy to take away and implement.
Email Account Audit Package
- Reviewing existing set up + current email rates and overall list health.
- Subscriber sign up process.
- Template set up.
- Content audit and subscriber engagement.
- Automation (flows) – what you have vs. what is missing.
- Campaigns and newsletters – your content and approach.
- Deliverability issues and/or how to avoid them.
By the end, you can use this audit to continue working with me or take it away and DIY.
Frequently Asked Questions
Is an Email Account Audit + Strategy for me if I haven’t sent a single email yet?
Yes, absolutely! I can look at your current business set up and outline how you should proceed with your email marketing strategy. In saying that, you do need to have signed up to your email marketing platform and performed basic set up.
I’ve been doing my own email marketing for years, what will an Email Account Audit + Strategy do for me?
That’s great! But, at the end of the day, if your emails aren’t converting as well as you’d like, you need to get this diagnosed so it doesn’t hurt your overall sender reputation.
You may also be too close to your business (and emails) to understand what needs to change. This is natural so having someone else audit your email strategy may be just what you need.
What email marketing platform do you recommend I use?
If you’re not set up yet, I recommend researching one of the following platforms:
Service-based businesses = Active Campaign*
e-Commerce businesses = Klaviyo*
Another easy-to-use email marketing platform I work in is MailerLite which is great for both service and e-commerce businesses.
What’s your process for an Email Audit + Strategy?
Once you’ve completed the form, I’ll be in touch to book a chat where we discuss your needs and if we’re a good fit.
Before working together, I’ll provide you with a questionnaire / brief to fill in + T&C’s + invoice.
Once documents are signed and invoice is paid, work kicks off with a Client Collab session (that’s you and me for 60 minutes going deep on your business).
Then, get into your audit and give it back to you in a one-to-one session.